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An antonym is one of a pair of words with opposite meanings. Each word in the pair is the antithesis of the other. A word may have more than one antonym. There are three categories of antonyms identified by the nature of the relationship between the opposed meanings.
Service quality (SQ), in its contemporary conceptualisation, is a comparison of perceived expectations (E) of a service with perceived performance (P), giving rise to the equation SQ = P − E. [1] This conceptualistion of service quality has its origins in the expectancy-disconfirmation paradigm.
When perceptions exceed expectations then service quality is high. The model of service quality identifies five gaps that may cause customers to experience poor service quality. In this model, gap 5 is the service quality gap and is the only gap that can be directly measured. In other words, the SERVQUAL instrument was specifically designed to ...
The following is a list of common metonyms. [n 1] A metonym is a figure of speech used in rhetoric in which a thing or concept is not called by its own name, but by the name of something intimately associated with that thing or concept.
Executive summaries are important as a communication tool in both academia and business. For example, members of Texas A&M University's Department of Agricultural Economics observe that "An executive summary is an initial interaction between the writers of the report and their target readers: decision makers, potential customers, and/or peers ...
A contronym is a word with two opposite meanings. For example, the word cleave can mean "to cut apart" or "to bind together". This feature is also called enantiosemy, [1] [2] enantionymy (enantio-means "opposite"), antilogy or autoantonymy. An enantiosemic term is by definition polysemic.
Converses can be understood as a pair of words where one word implies a relationship between two objects, while the other implies the existence of the same relationship when the objects are reversed. [3] Converses are sometimes referred to as complementary antonyms because an "either/or" relationship is present between them. One exists only ...
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