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The first version of the catalogue was a 32-page booklet handed out at the Industrial Exhibition (now the Canadian National Exhibition). Within twelve years, the company's mail-order department was filling over 200,000 orders per year. Eaton's actively sought out new subscribers, particularly in rural areas, by employing such tactics as ...
Eaton's Spring and Summer Catalogue 1942. The first Eaton's catalogue was a 34-page booklet issued in 1884. As Eaton's grew, so did the catalogue. By 1920, Eaton's operated mail order warehouses in Winnipeg, Toronto and Moncton to serve its catalogue customers.
The Neils Hogenson home is an original catalogue order house purchased through the T. Eaton’s Co. Catalogue and built by Mr. Neils Hogensen. Shipped from Winnipeg by train, the home came to Stirling in crates with instruction, including shingles, lumber, doors, moldings, windows, paint, nails, hardware and building paper, all this for the cost of about $1,577.00. [1]
Starting in 1884, Eaton introduced Canada to the wonders of the mail-order catalogue, reaching thousands of small towns and rural communities with an array of products previously unattainable. In these tiny communities, the arrival of Eaton's catalogue was a major event.
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The first Eaton's catalogue was a 34-page booklet issued in 1884. As Eaton's grew, so did the catalogue. By 1920, Eaton's operated mail order warehouses in Winnipeg, Toronto and Moncton to serve its catalogue customers. Catalogue order offices were also established throughout the country, with the first opening in Oakville in 1916.