Ads
related to: copywriting tips and examples
Search results
Results From The WOW.Com Content Network
Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. Copywriting is aimed at selling products or services. [ 1 ] The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Copywriting – Copywriting is the act of writing the text for the purpose of advertising or other forms of marketing. The product, called copy , is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action.
Copywriting – Writing text for the purpose of advertising or marketing; Copy editing – Improving the formatting, style, and accuracy of text; Hard copy – Paper or other physical form of information; Publishing – Production and distribution of media
Many advertising campaigns and public information slogans use the technique to create a catchy, memorable way of displaying information. In marketing theory, American advertising and sales pioneer E. St. Elmo Lewis laid out his three chief copywriting principles, which he felt were crucial for effective advertising:
These are common in high-quality publications and should not be "fixed" without considering the consequences. For example, changing even one passive sentence to make it active can easily alter the meaning of an entire paragraph. Attempts to improve any passage must be based on tone, clarity, and consistency, rather than blind adherence to a rule.
Copywriting, the process of writing the words that promote a person, business, opinion, or idea Copywrite (rapper) (born 1978), underground hip-hop artist from Columbus, Ohio Copywrite , a disk duplicator from Quaid Software