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  2. Commercial art - Wikipedia

    en.wikipedia.org/wiki/Commercial_art

    Andy Warhol, Commercial artist, 1975. Commercial art is the art of creative services, referring to art created for commercial purposes, primarily advertising.Commercial art uses a variety of platforms (magazines, websites, apps, television, etc.) for viewers with the intent of promoting the sale and interest of products, services, and ideas. [1]

  3. Promotional mix - Wikipedia

    en.wikipedia.org/wiki/Promotional_mix

    Advertising is the paid presentation and promotion of ideas, goods, or services by an identified sponsor in a mass medium. Examples include print ads, radio, television, billboard, direct mail, brochures and catalogs, signs, in-store displays, posters, mobile apps, motion pictures, web pages, banner ads, and emails. [1] [2] [4] [5]

  4. Advertising campaign - Wikipedia

    en.wikipedia.org/wiki/Advertising_campaign

    An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base.

  5. Branding agency - Wikipedia

    en.wikipedia.org/wiki/Branding_agency

    The role of a branding agency is to create, plan, measure, and manage branding strategies for clients, including support in advertising and other forms of promotion. Branding is the process of developing a company's brand, including name, identity system, brand architecture , and messaging platform.

  6. Content marketing - Wikipedia

    en.wikipedia.org/wiki/Content_marketing

    Organizing for content marketing. This figure depicts how companies organize to create content in harmony. Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. [1]

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