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Asics saw the rise of running shoes from the 2000s start to make a comeback in fashion and wanted to take a shoe from its lineup to relaunch. At first, the company was going to go with the Gel-Kayano 13 but ultimately it was Kiko Kostadinov who decided to bring back the "Gel-Kayano 14" as its design made it looked faster. [3]
Asics generated ¥570.4 billion in net sales and ¥35.2 billion in net income in fiscal year 2023. 50% of the company's income came from the sale of performance running shoes, 33% from other shoes, 6% from apparel and equipment, and 11% from Onitsuka Tiger. 16% of the company's sales were in Japan, 21% in North America, 27% in Europe, 14% in ...
Asics relaunched Onitsuka Tiger in 2002, capitalizing on the trend of vintage sneakers. In 2003, Uma Thurman wore gold-colored Onitsuka Taichi sneakers with black stripes with her yellow outfit in the movie Kill Bill. [5] By 2007, the brand had opened 23 standalone stores. [3] In 2008, Onitsuka Tiger launched a premium series, Nippon Made. [10]
On 21 January 2010, Piper Aircraft announced that they had licensed a derivative of the SportCruiser and would market it as the PiperSport.Piper CEO Kevin Gould said: "The PiperSport is an amazing entry-level aircraft that will bring new customers into Piper and lead the way for those customers to step up into more sophisticated and higher performance aircraft within our line over time."
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