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Chrysler Royal (Australia) 1957 1959 Regal [n 9] AUS: Chrysler Valiant: 1976 1981 Royal [n 9] AUS: 1957 1963 Saratoga EU [n 5] Dodge Spirit: 1989: 1994: Scorpion [n 15] JPN AUS [n 5] Mitsubishi Galant Lambda: 1976 1984 Sigma [n 9] AUS: 1977 1980 Spirit [n 4] MEX [n 5] ARG [n 5] Dodge Spirit: 1990 1995 Stratus [n 4] EU [n 5] Dodge Stratus: 1995 ...
Chrysler's brand management during the 1950s pitted each of its five marques (Plymouth, Dodge, DeSoto, Chrysler and Imperial) against one another, causing the greatest damage to DeSoto. Rather than managing the market relationship to specific price points for particular consumers, as General Motors had done successfully, Chrysler allowed its ...
Jeep became a stand-alone division when the Eagle brand was retired shortly after Chrysler's merger with Daimler-Benz in 1998, and efforts were made to merge the Chrysler and Jeep brands as one sales unit. [13] Dealers with only the Chrysler franchise did not have a sport utility vehicle (SUV) to sell. Incorporating the Jeep line allowed them ...
After some re-engineering and a re-designation to Chrysler code LH, the Eagle Premier went on to form the backbone of Chrysler's passenger car lineup during the 1990s as the Chrysler Concorde (a revived model name that was briefly used by Plymouth in 1951 and 1952—and AMC itself only a decade before), Chrysler New Yorker, Chrysler LHS, Dodge ...
Since the 2014 sale of Chrysler and Jeep to FIAT jeeplike and other similar vehicles are now produced by BAIC subsidiary Beijing Automobile Works Co., Ltd. (BAW). Fiat-Chrysler plans to re-open Jeep production in China through a joint venture with Guangzhou Automobile Industry Group (GAIG). [86] Colombia – Willys Colombia – at least until ...
Lido Anthony "Lee" Iacocca (/ ˌ aɪ. ə ˈ k oʊ k ə / EYE-ə-KOH-kə; October 15, 1924 – July 2, 2019) was an American automobile executive best known for the development of the Ford Mustang, Continental Mark III, and Ford Pinto cars while at the Ford Motor Company in the 1960s, and for reviving the Chrysler Corporation as its CEO during the 1980s. [1]