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There may also be promotion-specific terms stamped on the disc or its cover, most notably "For Promotional Use Only" and "Not For Resale". The advance promo single is furnished to DJs sometimes weeks or months in advance of a domestic release to give record labels an opportunity to build interest in the single and gauge response to the single.
UMG claimed that their promotional CDs marked "promotional use only" are their property for eternity and cannot be resold. Augusto deceives potential eBay buyers by speciously claiming that he has the right, under U.S. copyright law, to sell the "Promo CDs" under the "first sale doctrine" embodied in 17 U.S.C. § 109.
A promotional single may have a limited availability (e.g. only 5,000 vinyl copies of Doja Cat's "Freak" were produced, and they were only available at Urban Outfitters stores). A promotional single may be distributed in a unique way (e.g., Madonna's "Superstar" was released for free in Brazil with a newspaper). A promotional single may use the ...
This is proof that Radio singles are promotional singles. A more modern example would be a radio release of Rihanna's "Stay", which bears the instruction "For promotional use only - NOT FOR SALE" and a 7" radio release of will.i.am's "Scream & Shout", which also bears the instruction "For promotional use only".
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Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag [1] , or freebies (count nouns), are used in marketing and sales. Often they are of the tchotchke type.