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Creative Brief, german. A creative brief is a document used by creative professionals and agencies to develop creative deliverables: visual design, copy, advertising, web sites, etc. The document is usually developed by the requestor (in most cases a marketing team member) and approved by the creative team of designers, writers, and project ...
A design brief is a document for a design project developed by a designer in consultation with a client. The brief outlines the deliverables and scope of the project, including any products or works, function and aesthetics, as well as timing and budget. They can be used in many fields, including architecture, interior design and industrial ...
In architecture, a brief is a statement of a client's requirements, which form the basis for appointing an architect.The brief describes the requirements that need to be reconciled and accommodated, and is developed first as a design which is submitted for approval, and subsequently constructed as a building or other structure.
In many cases, the objective of project management is also to shape or reform the client's brief to feasibly address the client's objectives. Once the client's objectives are established, they should influence all decisions made by other people involved in the project– for example, project managers, designers, contractors and subcontractors.
A functional brief, in project management, is a document that talks about the functional specifications of the product that is being developed. A well-defined functional brief allows for all stakeholders to be aware of the scope of the product, the intended functionality and when finalized ensures that there is no feature creep.
Executive summaries are important as a communication tool in both academia and business. For example, members of Texas A&M University's Department of Agricultural Economics observe that "An executive summary is an initial interaction between the writers of the report and their target readers: decision makers, potential customers, and/or peers ...
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Brief (architecture), a type of educational or business document including desires and requirements; Brief (law), any of a number of formal document types; Briefing note, or memo, a written message used in a professional setting; Creative brief, a document used by creative professionals and agencies to develop creative deliverables
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