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  2. Editorial calendar - Wikipedia

    en.wikipedia.org/wiki/Editorial_calendar

    An editorial calendar, or publishing schedule, is used by bloggers, publishers, businesses, and groups to control publication of content across different media, for example, newspaper, magazine, blog, email newsletters, and social media outlets. [1] [additional citation(s) needed]

  3. Buffer (application) - Wikipedia

    en.wikipedia.org/wiki/Buffer_(application)

    Buffer is a software application for the web and mobile, designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Mastodon, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as analyze their results and engage with their community.

  4. Media planning - Wikipedia

    en.wikipedia.org/wiki/Media_planning

    Media Mix – A combination of communication and media channels use that are utilized to meet marketing objectives, such as social media platforms and magazines. Target Market – A specific group of consumers that has been identified to aim its marketing and advertising campaigns towards, as they are the most likely to purchase the particular ...

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  6. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.

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