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The following is a list of public relations, propaganda, and marketing campaigns orchestrated by Edward Bernays (22 November 1891 – 9 March 1995). Bernays is regarded as the pioneer of public relations. His influence radically changed the persuasion tactics used in campaign advertising and political campaigns. Bernays was the nephew of ...
Examples include newspaper and magazine articles, TV and radio presentations, charitable contributions, speeches, issue advertising, and seminars. [ 1 ] [ 2 ] [ 4 ] Word of mouth is also a type of publicity, which transform from the person-to-person storytelling to social media influencers, or bloggers promotions today.
The Excellence theory is a general theory of public relations that “specifies how public relations makes organizations more effective, how it is organized and managed when it contributes most to organizational effectiveness, the conditions in organizations and their environments that make organizations more effective, and how the monetary value of public relations can be determined”. [1]
Negative public relations, also called dark public relations (DPR), 'black hat PR' and in some earlier writing "Black PR", is a process of destroying the target's reputation and/or corporate identity. The objective in DPR is to discredit someone else, who may pose a threat to the client's business or be a political rival.
Apple's public image has been shaped by several acclaimed advertisements made in partnership with TBWA\Chiat\Day, including 1984 and Get a Mac. Many of Apple's product announcements occur during keynote speeches the company gives several times a year, at Apple Special Events or at Apple's Worldwide Developers Conference , that help reinforce ...
Promotion: Promotion encompasses all the activities a company undertakes to communicate the value of its product or service to the target audience. This includes advertising, sales promotions, public relations, social media marketing, and any other methods used to create awareness and generate interest in the offering. [1]
Viral marketing can be greatly facilitated by social media and if successful, allows key marketing messages and content in reaching a large number of target audiences within a short time frame. These platforms can also house advertising and public relations content. [5]
Measurement is a key component of dialogue marketing as it helps businesses track and measure their marketing and sales successes and failures and refine their strategy based on the feedback received. Comprising four essential stages, dialogue marketing integrates advertising, public relations and marketing into one strategy. Vendors include ...