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  2. Qualitative research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_research

    An example of this dynamism might be when the qualitative researcher unexpectedly changes their research focus or design midway through a study, based on their first interim data analysis. The researcher can even make further unplanned changes based on another interim data analysis.

  3. Qualitative marketing research - Wikipedia

    en.wikipedia.org/wiki/Qualitative_marketing_research

    Qualitative marketing research involves a natural or observational examination of the philosophies that govern consumer behavior.The direction and framework of the research is often revised as new information is gained, allowing the researcher to evaluate issues and subjects in an in-depth manner.

  4. Marketing research - Wikipedia

    en.wikipedia.org/wiki/Marketing_research

    Marketing research is the systematic gathering, recording, and analysis of qualitative and quantitative data about issues relating to marketing products and services. The goal is to identify and assess how changing elements of the marketing mix impacts customer behavior.

  5. Data collection - Wikipedia

    en.wikipedia.org/wiki/Data_collection

    Example of data collection in the biological sciences: Adélie penguins are identified and weighed each time they cross the automated weighbridge on their way to or from the sea. [ 1 ] Data collection or data gathering is the process of gathering and measuring information on targeted variables in an established system, which then enables one to ...

  6. Business analytics - Wikipedia

    en.wikipedia.org/wiki/Business_analytics

    Business analytics (BA) refers to the skills, technologies, and practices for iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods .

  7. Theoretical sampling - Wikipedia

    en.wikipedia.org/wiki/Theoretical_sampling

    So in this type of sampling, we select samples that have a particular process, examples, categories and even types that are relevant to the ideal or wider universe. One of the most commonly given example is of discourse analysis of gender. The sample relevant units in qualitative research are very often viewed as theoretically defined.

  8. MAXQDA - Wikipedia

    en.wikipedia.org/wiki/MAXQDA

    MAXQDA is a software program designed for computer-assisted qualitative and mixed methods data, text and multimedia analysis in academic, scientific, and business institutions. It is being developed and distributed by VERBI Software based in Berlin, Germany. MAXQDA is designed for the use in qualitative, quantitative and mixed methods research. [2]

  9. Assumption-based planning - Wikipedia

    en.wikipedia.org/wiki/Assumption-based_planning

    Reassess plan: Based on the test outcomes and the test schedule one might decide to reassess the venture plan and update the business plan with the new insights gathered in the ABP process. Plan re-testing: assumptions must be re-tested regularly if not constantly. There should be a retest schedule for every critical assumption.