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Maxus had headquarters in London, UK and New York City, New York. In 2011, Maxus launched an online community I am Maxus enabling its employees to work together via mobile or desktop platforms. In June 2017, GroupM announced Maxus would merge with sister agency MEC. [4] In September WPP plc announced the name of the merged agency would be ...
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
Local search engine optimization (local SEO) is similar to (national) SEO in that it is also a process affecting the visibility of a website or a web page in a web search engine's unpaid results (known as its SERP, search engine results page) often referred to as "natural", "organic", or "earned" results. [1]
In May 2022, Similarweb acquired "RankRanger" to extend its offering to the SEO industry. Rank Ranger provides keyword rank tracking services and advanced APIs that have been added to Similarweb's existing SEO tools to create a more comprehensive suite. [22] In March 2024, Similarweb acquired Admetricks to expand its ad intelligence offering. [23]
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