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Twitter Power: How to Dominate Your Market One Tweet at a Time is a book about Twitter by Joel Comm published in 2009. It introduces readers to Twitter, explaining how to create a Twitter account, market their brands, and gain Twitter followers. Published by John Wiley & Sons, the book generally received positive reviews.
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Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.
Introduced in June 2009, the Twitter verification system provides the site's readers with a means to distinguish genuine account holders from impostors or parodies. A symbol displayed against the account name indicates that Twitter has taken steps to ensure that the account has the approval of the person whom it is claimed to be or represent.
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