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In 1864, William James Carlton began selling advertising space in religious magazines. In 1869, Francis Ayer, at the age of 20, created the first full-service advertising agency in Philadelphia, called N.W. Ayer & Son. It was the oldest advertising agency in America and dissolved in 2002. James Walter Thompson joined Carlton's firm in 1868.
Advertising agencies in 1915 gained a major advantage with the arrival of the Audit Bureau of Circulations, which for the first-time provided reliable data on circulation, as opposed to the partisan boasting and exaggeration that had been the norm. the agencies now had a stronger hand in bargaining for lower advertising rates. The 1920s became ...
N. W. Ayer & Son was a Philadelphia advertising agency founded in 1869. It called itself the oldest advertising agency in the United States. Named by Francis Ayer after his father N. W. Ayer, it ventured into advertising in 1884. It created a number of memorable slogans for firms such as De Beers, AT&T and the U.S. Army.
1994 A Pepsi commercial about a lab chimp that turns into a party animal won the USA Today Super Bowl Ad Meter poll. 1994 BBDO was selected Agency of the Year by both Adweek and Advertising Age. 1995 A Pepsi commercial where a boy on a beach tries to suck the last drop of Pepsi out of a bottle with a straw won the USA Today Super Bowl Ad Meter ...
McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Health, and public-relations and strategic-communications agency Weber ...
TBWA Worldwide is part of the global marketing group Omnicom, with a reputation for more quirky or "disruptive" work. The youngest network in the group's portfolio, TBWA expanded rapidly in the final years of the 1990s and is a competitor to BBDO and DDB. A significant step came in 1998 when the agency absorbed Anglo-French marketing network ...
In 1958, the forerunner of DDB Group Philippines, the Advertising Marketing Associates (AMA) was formed by Antonio de Joya. The AMA became one of the leading advertising agencies of the Philippines before it became DDB Group Philippines in 1993. Today, DDB Group Philippines is operating in five different cities with at least 300 employees. [31]
The International Advertising Association (IAA) is a global association that represents marketers, ad agencies and mass media that carries advertisements. The association is headquartered in New York City and maintains chapters in 77 countries.