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Many papers failed during the war era. Advertising agencies in 1915 gained a major advantage with the arrival of the Audit Bureau of Circulations, which for the first-time provided reliable data on circulation, as opposed to the partisan boasting and exaggeration that had been the norm. the agencies now had a stronger hand in bargaining for ...
The American Association of Advertising Agencies was founded on June 4, 1917, in St. Louis by five regional advertising industry groups and 111 charter members. As its founding came right after the U.S. entry into World War I, one of the association's earliest actions was to urge its members to "sound a patriotic note in ads in support of the war effort". [1]
The organization was conceived in 1941, and it was incorporated as The Advertising Council, Inc., on February 26, 1942. [1] On June 25, 1943, it was renamed The War Advertising Council, Inc. [1] for the purpose of mobilizing the advertising industry in support of the war effort for the ongoing Second World War.
In 1864, William James Carlton began selling advertising space in religious magazines. In 1869, Francis Ayer, at the age of 20, created the first full-service advertising agency in Philadelphia, called N.W. Ayer & Son. It was the oldest advertising agency in America and dissolved in 2002. James Walter Thompson joined Carlton's firm in 1868.
J. Walter Thompson (JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer James Walter Thompson. [1] The company was acquired in 1987 by multinational holding company WPP plc, and in November 2018, WPP merged J. Walter Thompson with fellow agency Wunderman to form Wunderman Thompson.
N. W. Ayer & Son was a Philadelphia advertising agency founded in 1869. It called itself the oldest advertising agency in the United States. Named by Francis Ayer after his father N. W. Ayer, it ventured into advertising in 1884. It created a number of memorable slogans for firms such as De Beers, AT&T and the U.S. Army.
[77] [76] In response to learning about Germany's propaganda, the British created a war propaganda agency called the Wellington House in September 1914. [78] [79] Atrocity stories, both real and alleged, were used to incite hatred for the enemy, especially after the "Rape of Belgium" in 1915. [80] [81] France created a propaganda agency in 1914 ...
The Committee on Public Information (1917–1919), also known as the CPI or the Creel Committee, was an independent agency of the government of the United States under the Wilson administration created to influence public opinion to support the US in World War I, in particular, the US home front.