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  2. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    The 2012 Google Penguin attempted to penalize websites that used manipulative techniques to improve their rankings on the search engine. [30] Although Google Penguin has been presented as an algorithm aimed at fighting web spam, it really focuses on spammy links [ 31 ] by gauging the quality of the sites the links are coming from.

  3. Search engine optimization metrics - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization...

    Google PageRank (Google PR) is one of the methods Google uses to determine a page's relevance or importance. Important pages receive a higher PageRank and are more likely to appear at the top of the search results. Google PageRank (PR) is a measure from 0 - 10. Google PageRank is based on backlinks.

  4. Link building - Wikipedia

    en.wikipedia.org/wiki/Link_building

    The Penguin algorithm was created to eliminate this type of abuse. At the time, Google clarified its definition of a "bad" link: “Any links intended to manipulate a site’s ranking in Google search results may be considered part of a link scheme.” With Penguin, it wasn't the quantity of links that improved a site's rankings but the quality.

  5. How to Conduct a Digital Marketing Audit: The Essential ... - AOL

    www.aol.com/conduct-digital-marketing-audit...

    Usually your website is your first point of contact with new customers. Tools like Google Analytics can help you analyze: Traffic Sources: Have a good understanding of where your traffic is coming ...

  6. PageRank - Wikipedia

    en.wikipedia.org/wiki/PageRank

    PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. It is named after both the term "web page" and co-founder Larry Page. PageRank is a way of measuring the importance of website pages. According to Google:

  7. Backlink - Wikipedia

    en.wikipedia.org/wiki/Backlink

    A web resource may be (for example) a website, web page, or web directory. [1] A backlink is a reference comparable to a citation. [2] The quantity, quality, and relevance of backlinks for a web page are among the factors that search engines like Google evaluate in order to estimate how important the page is.

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