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Acne Studios was founded in 1996 in Stockholm, Sweden as part of the creative collective ACNE that focused on graphic design, film, production and advertising. [8] In 1997, cofounder Jonny Johansson created 100 pairs of raw denim jeans with red stitching and gave them away to friends and family.
In 2004, Loblaw approached Joe Mimran, co-founder of the Club Monaco retail chain and the name behind the Alfred Sung brand, to collaborate on a new fashion line. Mimran, who had previously worked with Loblaw on its President's Choice Home Collection, was tasked with creating a clothing line for adults, a market segment the company had not explored before.
Most fashion designers, however, work for apparel manufacturers, creating designs of men's, women's, and children's fashions for the mass market. Large designer brands that have a 'name' as their brand such as Abercrombie & Fitch, Justice, or Juicy are likely to be designed by a team of individual designers under the direction of a design director.
A brand name may include words, phrases, signs, symbols, designs, or any combination of these elements. For consumers, a brand name is a "memory heuristic": a convenient way to remember preferred product choices. A brand name is not to be confused with a trademark which refers to the brand name or part of a brand that is legally protected. [68]
The communication of fashion brands encompasses a range of activities, including visual brand communication, product design, advertising, public relations, and brand experience. [5] Other forms of brand communication includes multiple forms of collaborations with external entities via sponsorships, or social media influencers. In addition ...
The brand has expanded to include ready-to-wear clothing, resort clothing, handbags, sunglasses and shoes. [5] The brand is named after Savile Row in London. [6] In 2008, Lauren Hutton modeled for the brand's first look book. Hutton explained: "... I saw the clothes, and they were wonderful, real simple, minimalist designs ...
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