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The Bobo doll experiment (or experiments) is the collective name for a series of experiments performed by psychologist Albert Bandura to test his social learning theory. Between 1961 and 1963, he studied children's behaviour after watching an adult model act aggressively towards a Bobo doll . [ 1 ]
This Bobo doll experiment demonstrated the concept of observational learning where children would watch an adult beat a doll and as a result do the same. A 2002 survey ranked Bandura as the fourth most frequently cited psychologist of all time, behind B. F. Skinner , Sigmund Freud , and Jean Piaget . [ 3 ]
Following that study, Albert Bandura tested whether the same was true for models presented through media by constructing an experiment he called Bobo Doll Behavior: A Study of Aggression. In this experiment Bandura exposed a group of children to a video featuring violent and aggressive actions.
Albert Bandura most memorably introduced the concept of behavioral modeling in his famous 1961 Bobo doll experiment.In this study, 72 children from ages three to five were divided into groups to watch an adult confederate (the model) interact with an assortment of toys in the experiment room, including an inflated Bobo doll.
In 1954, Julian Rotter developed his social learning theory which linked human behavior changes with environmental interactions. Predictable variables were behavior potential, expectancy, reinforcement value and psychological situation. Bandura conducted his bobo doll experiment in 1961 and developed his social learning theory in 1977.
Social learning theory is a theory of social behavior that proposes that new behaviors can be acquired by observing and imitating others. It states that learning is a cognitive process that takes place in a social context and can occur purely through observation or direct instruction, even in the absence of motor reproduction or direct reinforcement. [1]
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Albert Bandura, who is known for the classic Bobo doll experiment, identified this basic form of learning in 1961. The importance of observational learning lies in helping individuals, especially children, acquire new responses by observing others' behavior. Albert Bandura states that people's behavior could be determined by their environment.