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1950s singer Buddy Holly helped popularise Wayfarers. Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly, Roy Orbison and James Dean, Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product placements.
Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million.
The AN6531 Comfort Cable aviator sunglasses frame kept being issued by the U.S. military as No. MIL-G-6250 glasses after World War II with different lenses as Type F-2 (arctic) and Type G-2 aviator sunglasses but fitted with darker lenses until their substitute the Type HGU-4/P aviator sunglasses became available in the late 1950s.
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By the 1960s, the company had become synonymous with eyewear in America and was the dominant producer of sunglasses in the Western world. Ray-Ban had also become a large leader in sunglasses around this time, with its aviator style and later Wayfarer style taking off in popularity. [19] [20]
Persol sunglasses Ray-Ban's Aviators. Luxottica's two main product offerings are sunglasses and prescription frames. The company operates in two sectors: manufacturing & wholesale distribution, and retail distribution. [36] The house brands include the following: [37] [4]
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