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The authors attribute the company's rescue to the efforts of new CEO, Jørgen Vig Knudstorp, who cut costs (by, among others, reducing the number of bricks produced), engaged with the Lego fandom community, and refocused the company's efforts on its core business (design and marketing of interlocking plastic bricks) rather than side activities ...
A spokesperson for Lego told Fortune the RPET method was just one of many options the company was exploring to create its bricks from sustainable materials, and it still plans to have a solution ...
In 1949, the Danish company Lego began industrial production of its Automatic Binding Brick, which, however, like its predecessors, was hollow inside and therefore produced very little adhesion. The bricks are an almost identical copy [21] of the 1947 Self-locking Building Bricks of the English brand Kiddicraft by toy developer Hilary Page. [22]
Mega Bloks won a case at the EU's top court in 2010 against Lego's trademark registration of a red toy building brick. On September 14, 2010, the European Court of Justice ruled that the 8-peg design of the original Lego brick "merely performs a technical function [and] cannot be registered as a trademark." [11] Best-Lock and Lego bricks compared.
Lego has abandoned plans to make its famous bricks from recycled plastic bottles, saying that the manufacturing process would be more polluting than the current production of oil-based bricks.
This is what Arnon Rosan thought when he founded EverBlock, a company that makes full-scale plastic blocks that you can use to create functioning furniture and structures for your daily life.The ...
The addition was granted in 1947 as British Patent Nº 587,206. In 1949, the Lego Group began producing similar bricks, calling them "Automatic Binding Bricks." Lego bricks, then manufactured from cellulose acetate, were developed in the spirit of traditional wooden blocks that could be stacked upon one another but could be "locked" together ...
Lego Games launched in 2009, was a series of Lego-themed board games designed by Cephas Howard and Reiner Knizia [117] [118] in which the players usually build the playing board out of Lego bricks and then play with Lego-style players. Examples of the games include "Minotaurus", in which players roll dice to move characters within a brick-build ...