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His first catalogue was a single sheet of paper with a price list, 8 by 12 inches, showing the merchandise for sale and ordering instructions. Montgomery Ward identified a market of merchant-wary farmers in the Midwest. Within two decades, his single-page list of products grew into a 540-page illustrated book selling over 20,000 items.
The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
Just Words. If you love Scrabble, you'll love the wonderful word game fun of Just Words. Play Just Words free online! By Masque Publishing
A farmer of the Hani minority, famous for their rice terraced mountains in Yuanyang County, Yunnan A female tractor driver in China depicted in a 1964 poster. The People's Republic of China (PRC) primarily produces rice, wheat, potatoes, tomatoes, sorghum, peanuts, tea, millet, barley, cotton, oilseed, corn and soybeans.
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