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In the process of encoding, the sender (i.e. encoder) uses verbal (e.g. words, signs, images, video) and non-verbal (e.g. body language, hand gestures, face expressions) symbols for which he or she believes the receiver (that is, the decoder) will understand.
Encoding, in semiotics, is the process of creating a message for transmission by an addresser to an addressee. The complementary process – interpreting a message received from an addresser – is called decoding .
The steps of encoding and decoding in Schramm's model perform the same role as transmitter and receiver in the Shannon–Weaver model. [5] [23] [24] Because of its emphasis on communication as a circular process, the main focus of Schramm's model is on the behavior of senders and receivers. For this reason, it does not involve a detailed ...
The term encoding-decoding model is used for any model that includes the phases of encoding and decoding in its description of communication. Such models stress that to send information, a code is necessary. A code is a sign system used to express ideas and interpret messages. Encoding-decoding models are sometimes contrasted with inferential ...
But there are also many non-verbal communication skills, like the encoding skills of drawing and gesturing. [8] [36] Berlo sees thought or reasoning as an additional communication skill relevant both to encoding and decoding. [37] The communication skills required for successful communication are different for source and receiver.
He states that communication starts when a source has an idea and expresses it in the form of a message. This process is called encoding and happens using a code, i.e. a sign system that is able to express the idea, for instance, through visual or auditory signs. [36]
Barnlund's model of interpersonal communication. The orange circles represent the communicators. The other colored areas symbolize different types of cues. Communication takes place by decoding cues (orange arrows) and encoding behavioral responses (yellow arrows). Barnlund's model is an influential transactional model of communication. It was ...
One common objection is that communication should not be understood as a one-way process but as a dynamic interaction of messages going back and forth between both participants. Another criticism rejects the idea that the message exists prior to the communication and argues instead that the encoding is itself a creative process that creates the ...