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The retail format (also known as the retail formula) influences the consumer's store choice and addresses the consumer's expectations. At its most basic level, a retail format is a simple marketplace , that is; a location where goods and services are exchanged.
The average household size was 2.60 and the average family size was 3.10. The median age in the town was 34 years. 30.5% of residents were under the age of 18; 8.5% were between the ages of 18 and 24; 25% were from 25 to 44; 25.1% were from 45 to 64; and 10.8% were 65 years of age or older.