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The company can extend its product line down-market stretch, up-market stretch, or both ways. Product line extensions are a process where companies with an established brand alter the factors of a product or products to satisfy a refined segment in the market. [1] There are two types of product line extensions, horizontal and vertical.
When a business adds a line extension to the product line and if it is of a higher quality than the current products, it is considered as trading up or an upward stretch. Alternatively, if the new added item is of lower quality compared to other existing products, it is known as trading down or a downward stretch. [ 9 ]
Brand extension or brand stretching is a marketing strategy in which a firm ... An example of a product extension is Coke vs ... Success determinants of line ...
Walmart's Great Value line of products spans hundreds of goods. This includes things like pasta, frozen meals, peanut butter, bread, desserts and canned goods. It even includes nonperishables like...
The Hershey Co. has just increased its wholesale prices by 9.7% across its entire product line. Its also introduced new Reese's "Minis," which are smaller than the classic Reese's "Miniatures" and ...
Ansoff pointed out that a diversification strategy stands apart from the other three strategies. Whereas, the first three strategies are usually pursued with the same technical, financial, and merchandising resources used for the original product line, the diversification usually requires a company to acquire new skills and knowledge in product development as well as new insights into market ...
Released on July 9, the “Breezethrough” yoga pants line was unveiled to mixed reviews. Specifically, the V-shape design that stretches to the waistband was deemed as often unflattering.
A product pipeline is a series of products, ... One of the primary examples of product pipelines in action is in the pharmaceutical industry, where firms are ...