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1963 Imperial Crown Southampton Four-Door hardtop 1963 Imperial Crown Southampton Four-Door hardtop 1963 Imperial Crown convertible Chrysler Australia built. The 1963 models saw the split grille replaced by a cluster of chromed rectangles, and the taillights were now inside the rear fenders, in ordinary fashion, for the first time.
Unlike the 1955–1983 Imperial, this car was a model of Chrysler, not its own marque. Based on the Y platform, it represented the top full-size model in Chrysler's lineup, above the New Yorker Fifth Avenue. The reintroduction of the Imperial was two years after the Lincoln Continental was changed to a front-wheel-drive sedan with a V6 engine.
Chrysler wordmark. The American car company Chrysler has produced many different models of cars under the brand name. In addition to Chrysler models built in the United States, the list also includes vehicles manufactured in other countries and cars designed by other independent corporations that were rebranded for Chrysler.
The Chrysler New Yorker is an automobile model produced by Chrysler from 1940 until 1996, serving for several decades as either the brand's flagship model or as a junior sedan to the Chrysler Imperial, the latter during the years in which the Imperial name was used within the Chrysler lineup rather than as a standalone brand.
Chevrolet Impala Z-11 (1963) Chrysler 300J (1963) Chrysler Turbine Car (1963-1964) Ford 300 (1963) Ford Ranch Wagon (1963-1964) Mercury Marauder (1963–1965) Plymouth Valiant (1963-1966) Rambler Classic (1963-1964) Studebaker Super Lark Custom R2 (1963) Studebaker Daytona Wagonaire (1963-1964) Studebaker Wagonaire (1963-1966)
Through the existence of the division, Imperial used two nameplates alongside a nameless base model (Imperial Custom, from 1960–1963). Its mid-range line was the Imperial Crown, with the flagship line branded as the Imperial LeBaron (in deference to the coachbuilder); Southampton was a sub-designation applied for pillarless hardtop bodystyles.
The brand was named after Spanish conquistador Hernando de Soto The DeSoto Six Series K, introduced for the 1929 model year. The DeSoto marque was founded by Walter Chrysler on August 4, 1928, to compete with Pontiac, Studebaker, Hudson and Willys in the mid-price class.
Chrysler updated the Newport nameplate as a separate model for 1961, and starting with 1960, all Chrysler models adopted the grille appearance from the Chrysler 300F. At a base price of $ 2,964 ($30,527 in 2023 dollars [ 15 ] ), the Newport was the least expensive Chrysler model, intended to appeal to owners of the discontinued DeSoto brand.