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In September 2012, YouTube launched its first app for the iPhone, following the decision to drop YouTube as one of the preloaded apps in the iPhone 5 and iOS 6 operating system. [112] According to GlobalWebIndex, YouTube was used by 35% of smartphone users between April and June 2013, making it the third-most used app. [113]
Alongside Music Key, Google also introduced tighter integration between Play Music and YouTube's apps, including the sharing of music recommendations, and access to YouTube's music videos from within the Play Music app. [8] [9] Music Key was not YouTube's first foray into premium content, having launched film rentals in 2010, [15] and premium ...
[315] [316] These revenues accounted for approximately 20 million subscribers combined between YouTube Premium and YouTube Music subscriptions, and 2 million subscribers to YouTube TV. [317] YouTube had $29.2 billion ads revenue in 2022, up by $398 million from the prior year. [318] In Q2 2024, ad revenue rose to $8.66 billion, up 13% on Q1. [319]
The premium tier plays official tracks of the album unless the user searches for the music video version. YouTube Music Premium and YouTube Premium subscribers can switch to an audio-only mode that can play in the background while the application is not in use. The free tier does not allow audio-only mode with background playback as it displays ...
Title screen of YouTube Originals. YouTube Premium, formerly known as YouTube Red, is a subscription service that provides advertising-free streaming of all videos hosted by YouTube, offline play and background playback of videos on mobile devices, access to advertising-free music streaming through YouTube Music, and access to "YouTube Original" series and films.
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In January 2014, YouTube Nation was launched on its channel, as a collaborative project between YouTube and DreamWorks Animation. [6] DWA oversaw the production while YouTube managed the sales and marketing of the series. [7] The series is a news series that rounds up information from the Spotlight channel. [8]