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In 1972, 24-year-old Johnny Morris started selling fishing tackle out of his dad's Brown Derby Liquor Store in Springfield, Missouri. [3] His father, John A. Morris, was a World War II veteran and often took the family hunting and fishing, which Johnny Morris cited as what taught him to love the outdoors. [4]
The Brown Derby is a chain of liquor stores located in and around Springfield, Missouri.The first Brown Derby was opened in Springfield in 1937 by John A. Morris. The Brown Derby is famous for being the first retail location for fishing lures and other fishing accessories sold by John L. Morris, the son of the Brown Derby's founder, and the future proprietor of the Springfield-based Bass Pro ...
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Lindy Tackle Company was founded in 1968 by Al and Ron Lindner and Nick Adams. The Lindners left the company to form In-Fisherman in 1975. The first major expansion came in 1973 with Lindy's takeover by Ray-O-Vac and its merger with Mille Lacs Manufacturing to form Lindy-Little Joe.
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