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Other companies provide luxury gifts such as handbags or scarves to celebrity attendees in the hopes that the celebrities will wear these items in public, thus garnering publicity for the company's brand name and product. Brand awareness is the most common use for promotional items.
The company sold a variety of products, including greeting cards, stationery, gift wrap, specialty gifts, jewelry, customized invitations, and other paper products. [5] [6] [7] It was one of the largest greeting card retailers in the United States. [8] [9] The Papyrus products rights are owned by American Greetings. [10]
Myron Corp. (Myron) was founded by Mike and Elaine Adler in 1949. After purchasing a sewing machine and one heat-sealing device, the Adlers started what is now a thriving mail-order business. Originally, Myron specialized in the imprinting and personalization of pocket calendars, pens, and a variety of business gifts.
The Dutch diamond-cutter Alfred Van Cleef and his father-in-law, Salomon Arpels, founded the company in 1896. In 1906, following Arpels’s death, Alfred and two of his brothers-in-law, Charles and Julien, acquired space for Van Cleef & Arpels at 22 Place Vendôme, across from the Hôtel Ritz, where Van Cleef & Arpels opened its first boutique shop. [3]
Founded in 1934 by Gerry Ettinger, the eponymous company is still 100% family-owned and run. [1] The company designs and is an artisanal manufacturer of small luxury leather goods, cases and bags, which are sold on their website and distributed internationally, especially in Japan. [2] [3] [4]
In 1996, LVMH acquired the majority share of DFS Group, [10] buying out partners Feeney, Parker, and Pilaro and setting a new focus on the combined elements of travel and luxury. [11] It developed a merchandising strategy based around five core categories – Beauty and Fragrances; Fashion and Accessories; Watches and Jewelry; Wines and Spirits ...
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