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Nike primarily used the red and white color palette on its logo for much of its history. The red is meant to exemplify passion, energy, and joy, while the white color represents nobility, charm and purity. [13] Until 1995, the official Nike corporate logo for Nike featured the name "NIKE" in Futura Bold, all-caps font, cradled within the Swoosh ...
At the time, he stated of the logo, "I don't love it, but it will grow on me." [ 1 ] For her services, the company paid her $35, equivalent to $263 in 2023. [ 9 ] Davidson continued working for Blue Ribbon Sports (it officially became Nike, Inc. in 1972) until the design demands of the growing company exceeded one person's capacity.
The Apple Watch was released in April 2015, [5] [6] and quickly became the world's best-selling wearable device: 4.2 million were sold in the second quarter of fiscal 2015, [7] and more than 115 million people were estimated to use an Apple Watch as of December 2022. [8]
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Nike, Inc. [note 1] (stylized as NIKE) is an American athletic footwear and apparel corporation headquartered near Beaverton, Oregon. [6] It is the world's largest supplier of athletic shoes and apparel and a major manufacturer of sports equipment , with revenue in excess of US$46 billion in its fiscal year 2022.
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Nike acquires once-bankrupt rival Converse for $305 million on July 9. For the first time in the company's history, international sales exceed USA sales. Nike is again (also in 1994) named "Advertiser of the Year" by the Cannes Advertising Festival. Nike signs NBA player LeBron James with an unprecedented $87 million endorsement contract.
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