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The most commonly used material is a heavy weight vinyl known as PVC (polyvinyl chloride). The weights of the different banner substrates range from as light as 9 ounces per square yard (310 g/m 2) to as heavy as 22 oz/sq yd (750 g/m 2), and may be double- or single-sided.
A banner facing underneath or against glass is absorbing exposure from the sun. A banner printed on UV outdoor ink will last several years to a decade where cheaper ink fades, requiring frequent replacement. Being behind glass, a two-sided banner can be displayed from the inside and out, often building recognition between shoppers and caretakers.
Outdoor advertising or out-of-home (OOH) advertising includes public billboards, wallscapes, and posters seen while "on the go". OOH advertising formats fall into four main categories: billboards, street furniture , transit , and alternative.
Advertising – often used for outdoor vinyl banners and event signage, in trade shows, in the retail sector at point of sale or point of purchase, and in personalized direct mail campaigns. Photos – digital printing has revolutionized photo printing in terms of the ability to retouch and color correct a photograph before printing.
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A coat of arms at Castle Borbeck. Some of the earliest signs were used informally to denote the membership of specific groups. Early Christians used the sign or a cross or the Ichthys (i.e. fish) to denote their religious affiliations, whereas the sign of the sun or the moon would serve the same purpose for pagans.
Neon lighting quickly became a popular fixture in outdoor advertising. The signs – dubbed "liquid fire" – were visible in daylight; people would stop and stare. [ 21 ] What may be the oldest surviving neon sign in the United States, still in use for its original purpose, is the sign "Theatre" (1929) at the Lake Worth Playhouse in Lake Worth ...
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