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In 1968 'Improved Havoline & All Temperature Havoline' were introduced, followed by Havoline Super-Premium All Temperature Motor Oil in 1971. In 1979 Texaco ends the decade with a new product called Havoline Supreme 10W-40, which superseded Havoline Super-Premium. In 1984 a major breakthrough came with the SAW 20W-50 to keep up with growing demand.
The oil and the oil filter need to be periodically replaced; the process is called an oil change. While there is an entire industry surrounding regular oil changes and maintenance, an oil change is a relatively simple car maintenance operation that many car owners can do themselves.
In August 2012, STP announced that it would be the title sponsor of the World of Outlaws Sprint Car Series in 2013. [ 9 ] On February 21, 2013, STP announced a return to NASCAR Sprint Cup Series sponsorship in a multi-year deal for the STP Gas Booster 500 starting April 7, 2013 at Martinsville Speedway along with a return as primary sponsor of ...
By the 1890s, Valvoline oil was associated with winning race cars. [8] During the early 20th century, Valvoline was the recommended motor oil for the Ford Model T. [4] In 1949, Ashland Inc. purchased the Freedom-Valvoline Company. [9] By 2016, Ashland's Valvoline subsidiary accounted for about 37% of the parent company's annual revenue. [4]
Castrol products are still marketed under the red, white and green colour scheme that dates from the launch of Castrol motor oil in 1909. Advertisements for Castrol oil historically featured the slogan "Castrol – liquid engineering". This was more recently refreshed and reintroduced as "It's more than just oil. It's liquid engineering." [27] [28]
Pennzoil's yellow car livery has been nicknamed the "Yellow Submarine". In the NASCAR Cup Series, Dale Earnhardt, Inc. had a Pennzoil sponsorship for Steve Park in their No.1 car from 1998 to 2003. Richard Childress Racing driver Kevin Harvick had a Pennzoil sponsorship from 2007 to 2010.
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