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In April 2015 Jack Link's Beef Jerky changed its logo "to better represent the brand’s 'Feed Your Wild Side' positioning and overall appeal." [11] This new logo was designed by Davis Design of Mississauga, Ontario. [1] In 2017, Jack Link's extended its "Messin' with Sasquatch" ad campaign to feature NBA player Karl-Anthony Towns. [12]
Malia is the owner of Mi Amigo Jerky, a company that creates delicious beef jerky and uses the proceeds to re-home stray dogs in Mexico. This 11-year-old started a beef jerky company to save stray ...
Peperami is a pork jerky snack manufactured by Jack Link's. [1] It is similar to BiFi and is manufactured in Ansbach, Germany, and sold in the United Kingdom, Mexico and the Republic of Ireland, across multiples and independent retailers. The snack has multiple variants made with pork, and Peperami launched a beef variant in 2017.
The word "jerky" derives from the Quechua word ch'arki which means "dried, salted meat". [1] [2] [3] Modern manufactured jerky is often marinated, prepared with a seasoned spice rub or liquid, or smoked with low heat (usually under 70 °C or 160 °F). Store-bought jerky commonly includes sweeteners such as brown sugar.
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Oberto continued to grow through the 1960s with the production of its flagship beef jerky product and introduction of the product at Safeway stores in 1967. Safeway was the first national grocery chain to carry Oberto jerky. [8] [9] In 1990, Laura Oberto joined her father in a leadership role and became the co-chairman of the company.