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Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [2] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
Women's boot-cut jeans are tighter at the knee than men's, and flare out from knee to hem. Men's styles are traditionally straight-legged, although the pants came in a more flared style in the early and mid 2000s, but this was optional. The bell-bottoms of the 1960s and 1970s can be distinguished from the flare or boot-cut of the 1990s and ...
The Levi's Corporation also introduced a slim boot-cut fit known as 517 and 527. The difference between the two is that the 517s sit at the waist line and the 527s sit below the waist line. Later, Levi's would develop other styles and fits such as the loose, slim, comfort, relaxed, skinny, and a regular fit with a tapered leg.
By the 1970s, denim jeans were such an integral part of youth culture [9] that automobile manufactures, beginning with American Motors Corporation began offering denim-like interior finishes. [ 10 ] [ 11 ] (Because denim cannot pass fire resistance safety standards, [ 12 ] indigo-colored spun nylon or vinyl was used, [ 13 ] with contrast ...
Family patriarch Simon Lazarus (1808–1877) opened a one-room men's clothing store in downtown Columbus in 1851. By 1870, with improvements to the industry in the mass manufacture of men's uniforms for the Civil War, the family business expanded to include ready-made men's civilian clothing, and eventually, a complete line of merchandise.
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