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Corporate identity is the set of multi-sensory elements that marketers employ to communicate a visual statement about the brand to consumers. [2] These multi-sensory elements include but are not limited to company name, logo, slogan, buildings, décor, uniforms, company colors and in some cases, even the physical appearance of customer-facing employees. [3]
Sometimes a company or brand logo is more than it first appears. For example, take a look at the hidden meanings or messages embedded in these 12 popular logos below. You won't look at these ...
A logo (abbreviation of logotype; [1] from Ancient Greek λόγος (lógos) 'word, speech' and τύπος (túpos) 'mark, imprint') is a graphic mark, emblem, or symbol used to aid and promote public identification and recognition. It may be of an abstract or figurative design or include the text of the name that it represents, as in a wordmark.
Everyone recognizes Amazon's famous logo. But did you know there are three different symbolic messages tucked within it?
name: the word or words used to identify a company, product, service, or concept; logo: the visual trademark that identifies a brand; tagline or catchphrase: a short phrase always used in the product's advertising and closely associated with the brand; graphics: the "dynamic ribbon" is a trademarked part of Coca-Cola's brand
Companies young and old go through changes and growing pains over the years. It's hard to believe how much some big-name company logos have changed while others seem to have changed hardly at all.
A wordmark or word mark is a text-only statement of the name of a product, service, company, organization, or institution which is used for purposes of identification and branding. A wordmark can be an actual word (e.g., Apple), a made-up term that reads like a word (e.g., iPhone), or an acronym, initialism, or series of letters (e.g., IBM).
Logos Dictionary is a multilingual online dictionary provided by Logos Group, a European translation company. It was founded in 1995 by Rodrigo Vergara, [ 1 ] and was one of the first and largest multilingual dictionaries on the web.