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"You Will" was an AT&T marketing campaign that launched in 1993, consisting of commercials directed by David Fincher. [1] [2] Each ad presented a futuristic scenario beginning with "Have you ever…" and ending with "…you will. And the company that will bring it to you: AT&T." The ads were narrated by Tom Selleck. [1]
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). Advertising campaigns appear in different media across a specific time frame.
Evolution, also called The Evolution Of Beauty, is an advertising campaign launched by Unilever in 2006 as part of its Dove Campaign for Real Beauty, to promote the newly created Dove Self-Esteem Fund. The centre of the Unilever campaign is a 75-second spot produced by Ogilvy & Mather in Toronto, Ontario, Canada.
"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson. It was also used as an advertising campaign for EA Sports' Madden NFL 22. Jackson was the first athlete in the modern era to play professional baseball and football in the ...
Mauka Mauka is a 2015 Indian television advertisement campaign created by Star Sports India to promote its broadcast of the 2015 Cricket World Cup.Although initially planned as a standalone advert for the India–Pakistan group stage match, following the overwhelming positive response for the first video, the channel made a series of adverts for each of India's matches at the 2015 World Cup.
Surfer is an integrated advertising campaign launched in 1999 by Diageo to promote Guinness-brand draught stout in the United Kingdom.The cornerstone of the campaign is a television commercial, originally 60 seconds long, which centred on a Polynesian surfer successfully taking on a gigantic wave.
The “Live for Now – Moments” commercial in April 2017 was a play off an existing “Live for Now” campaign the company created in 2012. [3] Six people were credited with creating the ad, and The Mirror reported that all were white. [1] The ad was produced by PepsiCo’s in-house content creation team, Creators League Studio. [3]
On June 18, 2019, Anheuser-Busch InBev resurrected a new version of the ad campaign for the social media age called Internet Heroes of Genius, which will run on streaming audio platforms. [ 19 ] [ 20 ] The new series was created by Red Interactive, a division of Endeavor Global Marketing , and the brewer’s in-house agency, Draftline, and ...