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  2. Betteridge's law of headlines - Wikipedia

    en.wikipedia.org/wiki/Betteridge's_law_of_headlines

    The most famous example of such a question headline in advertising is "Do you make these mistakes in English?", written to advertise Sherwin Cody's English-language course and used from 1919 to 1959, which (with readers answering "yes" they did make the mistakes that the advertisement proceeded to outline) was measured as more successful than ...

  3. Headline - Wikipedia

    en.wikipedia.org/wiki/Headline

    The headline is the text indicating the content or nature of the article below it, typically by providing a form of brief summary of its contents.. The large type front page headline did not come into use until the late 19th century when increased competition between newspapers led to the use of attention-getting headlines.

  4. Tagline - Wikipedia

    en.wikipedia.org/wiki/Tagline

    As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, [a] or to reinforce and strengthen the audience's memory of a literary product.

  5. Press release - Wikipedia

    en.wikipedia.org/wiki/Press_release

    A special example of a press release is a communiqué [1] (/ k ə ˈ m juː n ɪ k eɪ /; French:), which is a brief report or statement released by a public agency. A communiqué is typically issued after a high-level meeting of international leaders.

  6. Yellow journalism - Wikipedia

    en.wikipedia.org/wiki/Yellow_journalism

    scare headlines in huge print, often sensationalizing minor news; lavish use of pictures, or imaginary drawings; use of faked interviews, misleading headlines, pseudoscience, and a parade of false learning from so-called experts; emphasis on full-color Sunday supplements, usually with superficial articles and comics

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  8. Media manipulation - Wikipedia

    en.wikipedia.org/wiki/Media_manipulation

    Advertising is a form of promotion that seeks to persuade a specific audience to purchase a good or service. ... Examples of typical Clickbait with headlines ...

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