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Schema.org is an initiative launched on June 2, 2011, by Bing, Google and Yahoo! [ 3 ] [ 4 ] [ 5 ] (operators of the world's largest search engines at that time) [ 6 ] to create and support a common set of schemas for structured data markup on web pages.
Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [ 1 ] [ 2 ] SEO targets unpaid search traffic (usually referred to as " organic " results) rather than direct traffic, referral traffic, social media traffic, or paid traffic .
Microdata vocabularies do not provide the semantics, or meaning of an Item. [11] Web developers can design a custom vocabulary or use vocabularies available on the web. A collection of commonly used markup vocabularies are provided by Schema.org schemas which include: Person, "Place", Event, Organization, Product, Review, Review-aggregate, Breadcrumb, Offer, Offer-aggregate.
XSD (XML Schema Definition), a recommendation of the World Wide Web Consortium , specifies how to formally describe the elements in an Extensible Markup Language document. It can be used by programmers to verify each piece of item content in a document, to assure it adheres to the description of the element it is placed in. [ 1 ]
EML - Election Markup Language, is an OASIS standard to support end-to-end management of election processes. It defines over thirty schemas, for example EML 510 for vote count reporting and EML 310 for voter registration.
The process of checking to see if a XML document conforms to a schema is called validation, which is separate from XML's core concept of syntactic well-formedness.All XML documents must be well-formed, but it is not required that a document be valid unless the XML parser is "validating", in which case the document is also checked for conformance with its associated schema.