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Pharmaceutical sales representatives or Medical sales respresentatives [1] are salespeople employed by pharmaceutical companies to persuade doctors to prescribe their drugs to patients. Drug companies in the United States spend ~$5 billion annually sending representatives to doctors, [ 2 ] to provide product information, answer questions on ...
Arthur Mitchell Sackler (August 22, 1913 – May 26, 1987) was an American psychiatrist and marketer of pharmaceuticals whose fortune originated in medical advertising, profits from drug sales including Valium, and trade publications. He was also an art collector.
Marketing to health-care providers takes three main forms: activity by pharmaceutical sales representatives, provision of drug samples, and sponsoring continuing medical education (CME). [1] The use of gifts, including pens and coffee mugs embossed with pharmaceutical product names, has been prohibited by PHRMA ethics guidelines since 2008.
IMS Health was an American company that provided information, services and technology for the healthcare industry.IMS stood for Intercontinental Medical Statistics. It was the largest vendor of U.S. physician prescribing data.
The American Institute for Medical and Biological Engineering (AIMBE) is a non-profit organization founded in 1991, and headquartered in Washington, D.C. [1] It represents 50,000 medical and biomedical engineers , [ 2 ] and academic institutions, private industry, and professional engineering societies.
In 2013, Anderson moved to Switzerland to be head of global product strategy and chief marketing officer of the pharmaceuticals division at the Roche Holding AG. [9] In July 2016, Anderson returned to the U.S. to lead North American Operations at Roche's subsidiary, Genentech. [6] From 2017 to 2018, he was the CEO of Genentech. [6]
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Often, large multinational corporations exhibit vertical integration, participating in a broad range of drug discovery and development, manufacturing and quality control, marketing, sales, and distribution. Smaller organizations, on the other hand, often focus on a specific aspect such as discovering drug candidates or developing formulations.