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  2. Yellow pages - Wikipedia

    en.wikipedia.org/wiki/Yellow_pages

    The walking fingers logo returned two years later. [12] In some countries, the familiar "walking fingers" logo is not protected as a trademark and may be used by anyone. This logo is used in varying forms by almost every yellow pages publisher; however, there are companies that use it to imitate mainstream publishers.

  3. Business - Wikipedia

    en.wikipedia.org/wiki/Business

    A business entity is not necessarily separate from the owner and the creditors can hold the owner liable for debts the business has acquired. [6] The taxation system for businesses is different from that of the corporates. A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the ...

  4. Merchandising - Wikipedia

    en.wikipedia.org/wiki/Merchandising

    Trademarked brand names, logos, or character images are licensed to manufacturers of products such as toys or clothing, which then make items in or emblazoned with the image of the license, hoping they'll sell better than the same item with no such image. [6]

  5. Lulu.com - Wikipedia

    en.wikipedia.org/wiki/Lulu.com

    Lulu Press, Inc., doing business under trade name Lulu, is an online print-on-demand, self-publishing, and distribution platform. By 2014, it had issued approximately two million titles. [1] The company's founder is Red Hat co-founder Bob Young; he also was CEO for many years. [2]

  6. What the sale of a major American book publisher means for ...

    www.aol.com/news/sale-major-american-book...

    Book publisher Simon & Schuster's sale to investment firm KKR is novel in many ways, but also part of a long-term trend. History tells us to expect the unexpected.

  7. Imprint (trade name) - Wikipedia

    en.wikipedia.org/wiki/Imprint_(trade_name)

    An imprint of a publisher is a trade name—a name that a business uses for trading commercial products or services—under which a work is published. Imprints typically have a defining character or mission. In some cases, the diversity results from the takeover of smaller

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