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Burberry saw revenue shrink 4.3 percent to 688 million pounds in the crucial third quarter, with up to 15 percent of its store network closed at one point in the three months to Dec. 26.
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Burberry Group plc is a British luxury fashion house established in 1856 by Thomas Burberry and headquartered in London, England. [4] It designs and distributes ready to wear , including trench coats , leather accessories, and footwear.
Ahrendts joined Burberry in January 2006, and took up the position of CEO on July 1, 2006, replacing Rose Marie Bravo. She mitigated the brand's decline in prestige by immediately limiting the number of clothing and accessories carrying the Burberry check pattern to 10%, minimizing the damage ubiquitous counterfeits had caused to sales.
Bailey masterminded the design of Burberry's largest store, 121 Regent Street in London, opened in 2012, a bricks-and-mortar incarnation of the brand's website. [15] He also oversaw the design and development of the 160,000-square-foot (15,000 m 2) Burberry Global Headquarters at Horseferry House in London, opened in 2009. [citation needed]