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  2. Search engine optimization - Wikipedia

    en.wikipedia.org/wiki/Search_engine_optimization

    Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.

  3. Search engine marketing - Wikipedia

    en.wikipedia.org/wiki/Search_engine_marketing

    Google Mobile-Friendly Website Checker: This test will analyze a URL and report if the page has a mobile-friendly design. [17] Search engine marketing is a way to create and edit a website so that search engines rank it higher than other pages. It should be also focused on keyword marketing or pay-per-click advertising (PPC). The technology ...

  4. Digital marketing - Wikipedia

    en.wikipedia.org/wiki/Digital_marketing

    Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones, and other digital media and platforms to promote products and services. [2] [3] It has significantly transformed the way brands and businesses utilize technology for marketing since the 1990s and ...

  5. Online advertising - Wikipedia

    en.wikipedia.org/wiki/Online_advertising

    The first clickable web ad was sold by Global Network Navigator in 1993 to a Silicon Valley law firm. [21] In 1994, web banner advertising became mainstream when HotWired, the online component of Wired Magazine, and Time Warner's Pathfinder [22] sold banner ads to AT&T and other companies. The first AT&T ad on HotWired had a 44% click-through ...

  6. Content marketing - Wikipedia

    en.wikipedia.org/wiki/Content_marketing

    Digital content marketing through electronic service is usually served together with other channels to achieve marketing purposes including face-to-face, postal, and other remote services. Information companies provide different messages and documents to customers who use multiple search engines on different sites and set up access rights for ...

  7. List of Google products - Wikipedia

    en.wikipedia.org/wiki/List_of_Google_products

    A web service that helps website owners, webmasters, and SEO professionals monitor and maintain a site's presence in Google Search results. GN: Meta-build system generating Ninja build configurations. Replaced GYP in Chromium. [4] Gerrit: A code collaboration tool. Googletest: Testing framework in C++. [5] Bazel: A build system. FlatBuffers