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Converse (/ ˈ k ɒ n v ər s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
Marquis Mills Converse founded the Converse Rubber Shoe Company in 1908 in Malden, Massachusetts. In 1917 the company designed the forerunner of the modern All Star shoe that it marketed under the name of "Non-Skids". The shoe was composed of a rubber sole and canvas upper and was designed for basketball players. [3]
Elisha S. Converse. Elisha Slade Converse (July 28, 1820 – June 5, 1904) was the first mayor of Malden, Massachusetts, a businessman, founder and president of Boston Rubber Shoe Company, a representative and senator in the state legislature and a philanthropist.
The incident gave him the idea of rubber soled shoes, to prevent one from slipping. A year later, Marquis founded Converse and began producing rubbed-soled footwear for men, women, and children.
The old design was from 1917, and the canvas shoe became the number one source of revenue for the company with a total of $1.7 Converse redesigns their iconic shoes for the first time in 98 years ...
By the 1960s Converse had captured about 70 to 80 percent of the basketball shoe market before the company's sales declined. Beginning in the 1980s Converse All Stars enjoyed a comeback in popularity as casual footwear. [3] [24] Nike acquired Converse in 2003 and continues to market Chuck Taylor All Star shoes in mass merchandise outlets ...
All star shoes But, according to a few theorists, these two holes aren't so much for aesthetic purposes as they are for functionality. Some say the holes allow your feet to breathe easier.
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