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Original 1939 poster. Keep Calm and Carry On was a motivational poster produced by the Government of the United Kingdom in 1939 in preparation for World War II.The poster was intended to raise the morale of the British public, threatened with widely predicted mass air attacks on major cities.
This World War I recruitment poster by James Montgomery Flagg, with more than four million copies printed in 1917 and 1918, defined not only an Army recruiting slogan, but also Uncle Sam's image for years to come. [1] [2] U.S. Army TV advertisement from 1986 using the "Be All You Can Be!" slogan
Motivational posters can have behavioral effects. For example, Mutrie and Blamey, [4] of the University of Glasgow and the Greater Glasgow Health Board, found in one study that their placement of a motivational poster that promotes stair use in front of an escalator and a parallel staircase, in an underground station, doubled the amount of stair use.
The main distinction between United States poster propaganda and that of British and other allied propaganda was that the U.S. posters stayed mostly positive in their messages. [16] The United States posters focused on duty, patriotism and tradition, whereas those of other countries focused on fueling the people's hatred for the enemy. [ 16 ]
Some troops leave the battlefield injured. Others return from war with mental wounds. Yet many of the 2 million Iraq and Afghanistan veterans suffer from a condition the Defense Department refuses to acknowledge: Moral injury.
Uncle Sam has also developed notoriety for his appearance in military propaganda, popularized by a 1917 World War I recruiting poster by James Montgomery Flagg. [4] According to legend, the character came into use during the War of 1812 and may have been named for Samuel Wilson. The actual origin is obscure. [5]