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With overall consumer expenditures 18.2% higher than millennials, Gen X spends 7.54% more of their income than millennials on vehicles and 10.6% more on tobacco.
Gen Z has also had to deal with coming of age during the pandemic, but millennials may have been less influenced by the shift to online environments that the pandemic helped facilitate.
Gen-Z loves thrift shopping and buying second-hand, so much so that certain thrift shops have noticed a decline in the quality and variety of items in your average thrift shop. Young people are no ...
Gen Z is a very spending-conscious generation. When shopping, 73% of millennials are not willing to exchange an item for a lower-priced alternative; however, only 62% of Gen Z are not willing to ...
Zillennials, or Zennials, is a social cohort encompassing people born on the cusp of, or during the latter years of the Millennial generation and the early years of Generation Z. [1] Their adjacency between the two generations and limited age set has led to their characterization as a "micro-generation".
Shopping Habits. Gen Z might have been basically raised on their phones, but they still value a quality brick-and-mortar experience — in fact, they favor in-store shopping when making a purchase ...
The rise of e-commerce that pushes consumers to make decisions based on social media ads and promotional videos has profoundly affected Gen Z's shopping habits, according to a 2024 survey from ...
In a Financial Times op-ed last Sunday, the CEO of Meredith Whitney Advisory Group noted that American Express data shows Gen Z and millennials are spending at a rate that's five times more than ...