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With overall consumer expenditures 18.2% higher than millennials, Gen X spends 7.54% more of their income than millennials on vehicles and 10.6% more on tobacco.
Gen Z has also had to deal with coming of age during the pandemic, but millennials may have been less influenced by the shift to online environments that the pandemic helped facilitate.
For years, marketers were obsessed with understanding millennial spending behavior, and while this generation still holds immense influence, a younger cohort has risen into the spotlight: Gen Z ...
Gen-Z loves thrift shopping and buying second-hand, so much so that certain thrift shops have noticed a decline in the quality and variety of items in your average thrift shop. Young people are no ...
The majority of Gen Zers (60%) and millennials (61%) admit to impulse shopping because of social media in the past year, according to a new Bankrate survey that polled more than 3,500 people ...
Namely, millennials and Generation Z have lived through the Great Recession, followed by an incredible 10-year bull market, then an unprecedented global pandemic and historic inflation.
In a Financial Times op-ed last Sunday, the CEO of Meredith Whitney Advisory Group noted that American Express data shows Gen Z and millennials are spending at a rate that's five times more than ...
Millennials have surpassed baby boomers as the largest generation in the United States, so it's vital for retailers to understand the average millennial spending habits of someone born between 1981...