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In addition to the original Crunchy Cheetos, Cheetos Puffs and Baked varieties are sold in alternate shape and flavor variations—including a spicy variety known as Flamin' Hot Cheetos. [15] Cheetos are among the snack varieties included in the Frito-Lay Munchies snack mix.
Flamin' Hot is a 2023 American biographical comedy-drama film directed by Eva Longoria in her feature-length directorial debut. Written by Linda Yvette Chávez and Lewis Colick, it is based on the memoir A Boy, a Burrito and a Cookie: From Janitor to Executive by Richard Montañez, who claims to have invented Flamin' Hot Cheetos.
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Montañez began giving keynote speeches, largely based on his Flamin' Hot Cheetos claim, in the late 2000s. [2] [18] Montañez's last position was vice president of multicultural sales and community promotions for PepsiCo North America. [19] He retired from PepsiCo in March 2019 during an internal investigation into his Flamin' Hot Cheetos ...
PepsiCo introduced Flamin’ Hot Cheetos in 1992. Montañez says he continued to develop spicy snacks, like Flamin’ Hot Popcorn and Lime and Chili Fritos, and in 2000 he was promoted to a ...
Separately, a similar but unrelated Flamin' Hot Cheetos test product went out around 1990 in Detroit, Chicago and other markets in the central United States, managed by a separate division within ...