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The product list included C4 Original, Alpha Amino, NO3, P6, and SuperHD. [7] The brand also launched C4 Mass, C4 Ripped, C4 50x, and C4 RTD. [8] In subsequent years, the C4 line expanded into Costco, Target, and Walmart, with NSF certified products. In 2016, Cellucor launched C4 Ultimate, part of a lineup called the C4 iD Series. [9]
Workout sessions are usually divided between the upper- and lower body, which often includes the abdominal muscles. Typical workouts for an upper body routine include the bench press, biceps curls, lateral raises, seated lateral pull-downs and barbell rows. Lower body routines often include the leg-press, squats, leg extensions and leg curls.
Hack squat machine. The squat is performed by squatting down with a weight held across the upper back (below the neck) and standing up straight again. This is a compound exercise that also involves the glutes (buttocks) and, to a lesser extent, the hamstrings, calves, and the lower back.
In 1982, Dan Duchaine formulated the first pre-workout, called Ultimate Orange, in Venice, California. Ultimate Orange was commonly used among bodybuilders. [4]Between the late 1990s and early 2000s, consumers alleged that an active ingredient in Ultimate Orange, called Ephedra, caused high blood pressure, strokes, seizures, cardiac arrhythmia, and heart attacks.
Other products by supplement designer and CEO of Driven Sports, Matt Cahill, have contained dangerous substances causing blindness or liver damage, and his pre-workout supplement Craze was found to contain illegal stimulants [44] that resulted in several athletes failing drug tests.
These ambassadors, often in the form of fitness influencers or personal trainers, promote the brand by sharing their workout routines, dietary plans, and gym clothing. YouTube in particular has seen a surge in fitness content, ranging from gym vlogs to detailed discussions on workout attire. This not only provides consumers with an abundance of ...