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DC was founded in June 1994 by Damon Way, Ken Block and Clayton Blehm. [2] It was originally based in Carlsbad, California, but is now based in Huntington Beach, California. [3] DC originally stood for "Droors Clothing," but since the sale of Droors Clothing in 2004, DC no longer has ties to Droors and is simply DC Shoes, Inc. [2]
Damon Way. Damon Way (born September 23, 1971) is an American designer, brand marketer, entrepreneur and musician. He co-founded DC Shoes [1] [2] in 1994. In 2008 he became a partner at Incase Designs, and transitioned to Chief Brand Officer. [3]
Around 2000-2005, as online shopping increased, the brand faced competition for its $600 range, American-made shoes from European brands and upstart U.S. brands like To Boot New York introducing new products such as Italian-made shoes in the $300–350 range which were generally lighter and sleeker, and seemed more modern, even if they were not ...
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Theatrical and ballet shoe maker Anello & Davide created a variant of the Chelsea boot in 1961 with Cuban heels [broken anchor] and pointed toes for the Beatles, after John Lennon and Paul McCartney saw some Chelsea boots in its shop window and commissioned four pairs with higher, Cuban heels – this style became known as Beatle boots.
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