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In the US, the sale of Chanel No. 5 was promoted at perfume counters in high-end department stores. The Galeries Lafayette was the first retailer of the fragrance in Paris. In France itself, Chanel No. 5 was not advertised until the 1940s. [2]: 111–113 The first solo advertisement for Chanel No. 5 ran in The New York Times on 10 June 1934.
The No.5 perfume was concocted in 1921, by Ernest Beaux and Gabrielle Chanel. The designer made her one foray into high jewelry 11 years later, with a collection of platinum and gold diamonds ...
Chanel Chance is a line of fragrances for women from Chanel that was introduced in September 2002. It was created by Jacques Polge , who has created every Chanel fragrance launched since 1978, including Coco Mademoiselle , Allure, Bleu de Chanel and Chanel No.5 Eau Premiere.
In 1921, to complement Chanel's clothing lines, Coco Chanel commissioned perfumer Ernest Beaux to create a perfume for La Maison Chanel. His perfumes included the perfume No.5, named after the number of the sample Chanel liked best. Originally, given as a gift to clients, No.5's popularity prompted La Maison Chanel to offer it for sale in 1922.
The history of Chanel No. 5 is a unique journey to find the perfect perfume for women. Watch how it all happened.
The Wertheimer family still runs the Chanel perfume business. Jacques Polge, the modern Chanel perfumer, released a collection called Les Exclusifs in February 2007. This included Chanel No. 22. The 200-milliliter spray bottle of the scent was sold exclusively in Chanel boutiques and at Bergdorf Goodman with a price of US$175. [6]