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In April 2019, MuscleTech had partnered up with Tough Mudder. [8] In July 2019, MuscleTech launched the Prime Series, a private label sports nutrition line exclusive to Amazon. [9] In September 2019, MuscleTech was sued by a consumer claiming that a MuscleTech dietary supplement (Platinum 100% BCAA 8:1:1) decreased muscle protein synthesis. [10]
This type of whey does not contain glycomacropeptide, which is formed only after the addition of rennet. [15] [16] [17] There is evidence that whey protein is more bio-available than casein or soy protein. [18] [19] Whey protein is commonly marketed as a dietary supplement, typically sold in powdered form for mixing into beverages. [2]
Another term adopted by the industry is grass-finished (also, 100% grass-fed [7]), for which cattle are said to spend 100% of their lives on grass pasture. The Agricultural Marketing Service of the United States Department of Agriculture previously had a regulated standard for certification as "Grass Fed" meat, but withdrew the standard in 2016.